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In corporate management we use buzzwords like operational, tactical, strategic used to describe the decisions made. While operational decision-making is made on a daily basis, the strategic decisions are made over a longer period of time by the very top management. In our practice, we don’t like using these scientifically defined categories. We divide decisions…

Crawling through the internet, one might get an impression that working with data is a modern way to hundred percent ensure your success on the market. The reality is not black and white, but data is truly an invaluable asset nowadays. The science around data has gone very broad and sexy, but also somehow unclear…